March The story of a place where the ocean meets the land. A place of arrival and departure. A place to fit in, as well as be unique. A place of past and present significance for both Māori and Europeans. Lyttelton is the middle point, the meeting place, the manifestation of duality.

March Exploring this idea of duality, we presented the concept as simple contrasting shapes – a circle and square. In developing the logomark, we created a structure in which these shapes were pieced together in an alternating fashion. This was applied to the initials, where the ‘T’ shape represents the traditional Māori waka and the ‘U’ shape, the harbour and port. Coming together, this further communicates the idea of duality. In addition, we developed a display typeface in which the name, Te Ūaka, is applied. This was used as a graphic device across collateral placing importance and greater emphasis to the new name.

March Communication relies heavily on imagery from the museums collection and exhibitions where the display typeface does much of the heavy lifting. A predominantly black and white colour palette includes a pop of neon orange and rust, whilst a selection of patterns, subtly reference nautical flags.