March Retaining the original ‘signature’ logo — hand drawn in 2009 by Sarah Maxey, we created an overarching positioning based on the Foundation’s reason for being — backing artists to make their mark. We then developed a visual representation of this idea, exploring the many different perspectives and perceptions that one can come to experience art with.

March We created a brand architecture, aligning seven sub-brands which include awards programmes, a giving platform, an art ball, fundraising platform and a month-long art activation. Each needed to have its own personality, but remain instantly recognisable as belonging to the Arts Foundation. We were able to achieve this primarily through colour, typography and various interpretations of an animating mark device.

March The top level brand and award programmes feature a paired back, centred typographic approach and muted colour scheme. Arts Ball, Arts Month and Kotahi — the giving platform, all feature a more progressive approach to typography alongside bright neon colours.