March We developed a comprehensive brand identity and architecture that brought these operations together under a single, cohesive vision. The goal was to create a brand that felt both timeless and rugged, reflecting the character of the landscape and the family behind it.

March At the centre of the identity is a simple mark inspired by Mount Lookout, the defining peak within the station’s surrounding ranges. This is paired with a restrained colour palette, classic serif typography, and photography that captures the scale and beauty of the land. The result is a refined yet understated brand system that allows the landscape and products to speak for themselves, while creating a strong and recognisable foundation for the future of Middlehurst Station.