March The campaign identity draws heavily from the language of craftsmanship, referencing archival catalogues, technical specification sheets, and workshop markings. At the centre of the system sits Century Schoolbook Mono, a typeface chosen for its utilitarian character and subtle connection to technical documentation and industrial printing. This is paired with a restrained palette, considered layouts, and a mix of detailed chair drawings and carefully art-directed photography.

March A key focus of the campaign was highlighting the Ritual Chair’s customisation options, including timber finishes and material selections. These details were expressed through a flexible graphic system that balanced precision with warmth, helping communicate the handcrafted nature of the product without feeling overly polished or commercialised.